NEW MUSIC: NII – NOW U KNOW
NII returns with brand new pop single “Now U Know”.
It feels as though Nii has popped his career on charge – he was never running low on battery, but after a few release-free weeks it seems that he’s returned with more energy behind his music than ever before.
“Now U Know” is the brand new single from the Leeds-based songwriter and general polymath, featuring keys that could have been taken from lift muzak, flipped on their head and featured as the main attraction for what is – and I’m about to show my age here – a very trendy sound. Sort of reminiscent of Drake’s “Hotline Bling”, but also with a huge heaping of The 1975’s and Lauv’s effervescent, intensely modern approach to whatever ‘pop’ music might be today.
“It’s an energetic track with influences from Pop, Jazz and Hip-Hop,” Nii explains. His eclectic taste has influenced his unique sound to no end, and Nii creates a universe of his own in which genres that one might thoughtlessly assume are polar opposites in fact complement each other’s stylistic elements. This is no easy feat to pull off, but Nii makes it look easy.
We stay tuned for this artist’s next exploration of pop music, and if you’re looking for something else to listen to from our Leeds songwriter in the meantime, check out his first single of 2020, “Silk”.
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